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Millions of MoonPie Boxes Feature Darling and Instant Win Game


NASHVILLE, TN…(March 4, 2013)…Sarah Darling continues to become a household name as her partnership with MoonPie expands to include 2,500 Walmart supercenters coast to coast and is available chain-wide in Save-A-Lot stores.

The newly available Banana Single Decker 6 ct box featuring Sarah introduces consumers to the instant win game offering daily and monthly winners in addition to the Grand Prize.

“Our consumer has really responded to our first sweepstakes promotion with Sarah, as have our retailers,” states Tory Johnston, VP of Marketing at Chattanooga Bakery. “Adding the new instant win game to the Single Decker 6 ct. items further capitalizes on Sarah’s momentum and creates DAILY chances for our shared fans to win.”

Featured twice on ABC’s hit romantic reality series The Bachelor in February, Sarah will again be the focus of millions tonight as she makes her late night performance debut. Performing her hit single, “Home To Me,” Sarah’s performance on CONAN airs at 10p.m. CT on TBS.

In addition to Walmart and Save-A-Lot, both the chocolate and banana MoonPies featuring Sarah are available at all four MoonPie General Stores, and nationally at grocery outlets including Bi-Lo, Harris Teeter, Ingles, Food Lion, Food City and Piggly Wiggly. For additional information on the sweepstakes please visit opry.com/hometome/.

Written by Caitlyn Smith & Bobby Hamrick, “Home To Me” is a breezy, mid-tempo track that takes the listener on a lyrical journey comparing her love interest to the beauty of America’s landscape as she finds “home” in that person. With over 88, 000 units sold, fans can purchase the song and video on iTunes and view the music video on Vevo.

ABOUT SARAH DARLING
Touted by the New York Times as a “sophisticated songwriter” with a “crisp, powerful voice,” Sarah Darling has found success with three consecutive #1 videos (“Something To Do With Your Hands,” “Blackbird,” and her current single, “Home To Me”) and as a frequent guest on the Grand Ole Opry. Available now, the Home To Me EP includes both the album and an acoustic version of the title track performed on The Bachelor. On Valentine’s Day, Sarah Darling joined Season 10 American Idol winner Scotty McCreery as they kicked off the Weekend Roadtrip Tour 2013. Sarah is currently recording her forthcoming album with producer Dann Huff (Keith Urban, Brantley Gilbert, Hunter Hayes, Rascal Flatts) and confidently making her mark on the country music scene as one to watch in 2013. For more information and tour dates, follow Sarah Darling on Twitter @_SarahDarling, facebook.com/OfficialSarahDarling and visit www. sarahdarling.com

ABOUT MOONPIE:
The Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill. A fourth generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout™ trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain. In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie was born, and by the late 1930’s was the bakery’s #1 seller, a spot it still occupies today. Distributed nationally, with particular strength in the Southeast and Southwest, MoonPie can be found in grocery stores and a number of specialty retail outlets including Cracker Barrel and Bass Pro Shops.